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Traffic Safety
Public Service Announcements

These promotional and educational Public Service Announcements (PSA's) were developed to encourage bicycle use in communities by emphasizing the benefits of safe cycling. Over 70 cities nationwide have incorporated these interesting and informative spots into their public affairs program.

There are 18 PSA's available in 10, 20 and 30 second versions. You choose up to ten from the 18 to complete your package based on the needs of your community. Some organizations have even combined the 10 and 20 second spots to make a 30 second version.

The cost for one ten-message package is $250. It includes one dub master and one VHS copy. Remember, you're not limited to ten. You have your choice of the remaining 8 at $25 each. For an added $50, you will receive a radio version on Audio CD.

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Be creative... customize!

Before delivery, the messages can be customized with contact information in your area. We will even include a logo if you provide the graphics. The options are unlimited. For example, the two spots on night riding could include your state's statistics on accidents occurring after dark. You decide and then create your own unique presentation. Call us to discuss your design if you'd like.

To order:

  • Choose ten PSA's, identified by the cut number at the beginning of each one.
  • Print and complete our order form. In the Notes box, list your 10 PSA's and write your tag line.
  • Send a print-ready copy of your logo in hardcopy or electronic formats (Mac or PC formatted media), along with the completed order form, to the address indicated.

Need help?
If you are at a loss on how to get PSA's on the air, call us. We will detail the options you have in your city. Before you call, get the number and types of broadcast and cable companies in your area.


1. Night Cycling (:10)
General audience. "Be bright, use lights."
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2. Parking Bicycle Advocacy (:10)
Directed toward adults. Silent movie style, motorists fight over parking spot while cyclist parks easily.
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  3. "Racer" Share the Road (:10)
Directed to motorists. "The next cyclist you see might be me. Share the road."
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4. "Helmet Use" (:20)
From perspective of injured cyclist, people looking down.
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5. "Energy" Bicycle Advocacy (:20)
Two business men talk about the lack of transportation alternatives while a bicyclist rides by in background.
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6. "The Big Surprise" Safety (:20)
Everyone love a surprise, but not in traffic. Avoid the "Big Surprise," ride on the right side of the road.
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7. "Night Cycling" (:30)
General audience. "Be bright, use lights."
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8. "Bicyclists are People Too"
Share the Road (:30)

Diverse cyclists, different uses, wearing helmets.
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  9. "Racer" Share the Road (:30)
Directed to motorists. "The next cyclist you see might be me. Share the road."
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10. "Parking" Bicycle Advocacy (:30)
Directed to adults. Silent movie style, motorists fight over parking spot while cyclist parks easily.
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11. "Bicycles are Vehicles Too" (:30)
Share the Road.
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12. "Fragile Package"
Helmet Use To Parents (:30)

Your child is a "priceless possession."
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13. "Pedestrian Signal" (:30)
The flashing Don't Walk signal means don't proceed if you are still on the curb.
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14. "Child Pedestrian Safety" To Parents (:30)
Teach children to cross streets safely.
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15. Rules for Cycling (:30)
Directed to kids. Two rules for cycling: 1) look before turning; and 2) look before leaving driveway.
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16. Should Wear Helmets (:30)
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17. "Fun Cycling Helmets" (:30)
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18. Bicycle Coordinator (:30)
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